A Recent Tragedy

In light of the recent tragedy is Boston on Monday afternoon, I would like to add to the media coverage with a not-so-typical consumer behavior topic... The strength of the people who were there to help during this horrible event.

I'll keep this short and sweet, but the camaraderie which was witnessed of the people at the races was incredible. People rushing into dangerous grounds in a situation practically none of them have experienced before. Not just the officers and medical personel, the other runners and fans. Throwing themselves in harms way to protect their neighbor. A truly powerful display of one of the positive aspects of the human condition.

While I was earning my EMT license, we were taught how to manage and react to mass casualty situations/terrorist attacks like this one. And it's down right terrifying to think about. The good thing is no one was thinking during this time, everyone was just reacting. Living off of their basic instincts to drive them through. It was truly inspiring time, and the words of famous comedian Patton Oswalt sums it up almost perfectly...